This integrated campaign is for Progressive Bank and was prepared by French Creative advertising agency. The PowerPoint provides details of the campaign and shows the collateral pieces that were prepared, which include television, kiosks, billboard, newspaper, print and direct mail. This integrated campaign would work well with Chapter 4 to illustrate the IMC strategy.
Progressive Bank Integrated Campaign
For additional integrated campaigns, access the authors’ website at clowbaack.net.
We recently switched to Puffs tissue because the packaging, in our opinion, was superior to the packaging for Kleenex. We thought this could generate an interesting discussion on how important packaging is in the purchase decision process and the selection of a particular brand.
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This integrated campaign is for Argent Financial Group and was prepared by Emogen Marketing. The PowerPoint provides details of the campaign and shows the collateral pieces that were prepared, which include print, billboard and brochures. This integrated campaign would work well with Chapter 4 to illustrate the IMC planning process.
Argent Financial Integrated Campaign
For additional integrated campaigns, access the authors’ website at clowbaack.net.
Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was for Home Federal Bank and was prepared by Gremillion and Pou advertising agency. The PowerPoint provides details of the campaign and shows the collateral pieces that were prepared, which included television, magazine, and outdoor ads. Special kiosks were designed as well as a brochure. This integrated campaign would work well with Chapter 2 on branding.
Home Federal Bank Integrated Campaign
For additional teaching resources, access the authors’ website at clowbaack.net.
Here is an interesting article from Adweek about the impact of Twitter on TV show ratings, if the stars send out tweets during the show. In conjunction with the article, you might also show this video that identifies the top five TV shows on Twitter. These can lead to an interesting discussion of the influence of social media on television. Other research has found that viewers are often active on social media during shows and it can increase viewership.
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Anheuser-Busch InBev has issued a strong statement saying they are not pleased with the way the NFL has handled recent events with some of its star players. The company is considering its sponsorship of the NFL. This would be an excellent article to discuss the role sponsors have with brands, such as the NFL. This article could also be used for a discussion of Chapter 14 and how to handle negative events that occur.
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ALS raised $110 million through the ice bucket challenge. This social media campaign went viral and attracted millions of participants.
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This Adweek article highlights Evian’s real-time marketing campaign using Twitter. The campaign use real-time tweets to individuals who were thirsty. Individuals who responded received a bottle of Evian water from a team of brand ambassadors. In addition to the article from Adweek, here is a YouTube video explaining the Twitter real-time campaign.
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CVS has changed its name to CVS Health and as part of this change it no longer will sell tobacco products. This article and the news report with it will make an interesting discussion. In addition to Chapter 2, this article could be used in Chapter 14.
Discussion Questions.
Nationwide Insurance is bringing back the eagle from its old logo for a branding overhaul. This is a good article and video with Payton Manning to discuss logos and the importance of logos in branding decisions.
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 | Dr. Donald Baack on Sad News To Report |
 | Laurie George Busutt… on Sad News To Report |
 | Timotheus Lee on Branding (Chapter 2) |
| Dr. Donald Baack on Branding (Chapter 2) |
| Timotheus Lee on Branding (Chapter 2) |
Clow/Baack 