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The video game market continues to expand. Resources: CNN Story NBC News Story Nintendo story Discussion Questions What are the advantages to [...]
January 7, 2020
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One of the fasted growing trends in marketing communications is the utilization of experiential marketing — also known as engagement [...]
October 23, 2019
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The retailing industry has experienced dramatic pressures from new competitors, most notably internet-based sales from order-fulfillment [...]
March 6, 2019
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Alternative media outlets create new transmission devices and methods for transmitting integrated marketing communications messages. Resources: [...]
August 13, 2018
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Mentos offered Sam Jeschke a unique opportunity as a brand ambassador. When he signed up, he had no idea he would be asked to give away 43,000 [...]
September 15, 2017
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Buzz marketing with brand ambassadors has been a popular marketing tactic recently. A new twist to this approach is using employees as [...]
March 7, 2016
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This article in Adweek caught my attention. With all of the political ads appearing on every conceivable media, National CideMedia says it does [...]
October 21, 2015
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This short video provides some great examples of experiential marketing. Discussion Questions: Which experiential marketing example did you like [...]
September 10, 2015
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This guerrilla marketing campaign by McDonald’s I thought was unique. Individuals in Amsterdam were actually hoping it would get hotter. [...]
July 28, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
Clow/Baack 