Buzz marketing with brand ambassadors has been a popular marketing tactic recently. A new twist to this approach is using employees as ambassadors and having employees talk about how great it is to work for a particular company. The Fast Company article and videos should generate some interesting discussion.

Discussion Questions:

  1. What are your thoughts about company advertising brands in this manner with employees?
  2. Does this approach enhance a brand’s image? Why or why not?
  3. Based on the information in the chapter about brand ambassadors, is this a good approach? Why or why not?
  4. Which of the four ads did you like the best? Why?

About Dr. Ken Clow

Co-author of textbook.

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