Mentos offered Sam Jeschke a unique opportunity as a brand ambassador. When he signed up, he had no idea he would be asked to give away 43,000 packs of gum!

Discussion Questions:

  1. What are your thoughts about this brand ambassador program by Mentos?
  2. Do you believe using brand ambassadors is an effective way of marketing for brands? Why or why not?
  3. Would you be willing to be a brand ambassador? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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