This guerrilla marketing campaign by McDonald’s I thought was unique. Individuals in Amsterdam were actually hoping it would get hotter.

Discussion Questions:

  1. What did you think of the campaign?
  2. One objective of guerrilla marketing is to generate free buzz. Do you think this campaign did that? Why or why not?
  3. Do you think this would be a good campaign in the United States? Why or why not?

 

About Dr. Ken Clow

Co-author of textbook.

One response »

  1. Laura Bole says:

    Looks like it was extremely effective. Would it work in the United States? Of course, it’s in the 90’s & 100’s here. Limited areas, though.

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