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Here is a great example of Sony Pictures Television’s social responsibility effort. It also includes an international theme that makes it [...]
September 28, 2015
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This short video provides some great examples of experiential marketing. Discussion Questions: Which experiential marketing example did you like [...]
September 10, 2015
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This article from Advertising Age highlights Verizon’s launch of its new logo with a new campaign entitled “Better Matters.” [...]
September 10, 2015
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This article talks about Dollar Shave Club’s new focus. The article and recent ads would be excellent to illustrate concepts in Chapter 4. [...]
September 2, 2015