• Here is a great example of Sony Pictures Television’s social responsibility effort. It also includes an international theme that makes it [...]

  Picture This (Chapter 13)

  September 28, 2015
• This short video provides some great examples of experiential marketing. Discussion Questions: Which experiential marketing example did you like [...]

  Examples of Experiential Marketing (Chapter 10)

  September 10, 2015
• This article from Advertising Age highlights Verizon’s launch of its new logo with a new campaign entitled “Better Matters.” [...]

  Verizon Launches New Campaign (Chapter 2)

  September 10, 2015
• This article talks about Dollar Shave Club’s new focus. The article and recent ads would be excellent to illustrate concepts in Chapter 4. [...]

  Dollar Shave Club (Chapter 4)

  September 2, 2015