An increasing number of advertisements include animation in the presentation, both in consumer and business-to-business ads.
Do you agree with the arguments made in the 522 article? Why or why not?
Evaluate the ads presented in the Spiel article.
1. What do they have in common?
2. What makes them stand out?
3. What advertising objectives do they seek to achieve?
4. How would you evaluate the success or failure of these ads?
AT & T experienced a disturbing episode with regard to the company’s advertising spokesperson.
This Frank’s Red Hot commercial has over 19 million views on YouTube.
Notice that the primary line in the ad is not new, in fact, more than a decade old.
1. Why did this current commercial seem to gain to much attention now?
2. Explain the interaction between social media and traditional television as it applies to Frank’s Red Hot approach.
KFC announced a temporary change in tagline.
A disturbing new trend has emerged with regard to marketing and children.
This Doritos Post Limon advertisement clearly targets a more distinct audience.
An ingenious 12 year old girl has created a car seat designed to prevent deaths in children who are left in hot cars.
Resources:
1. Create an advertisement for this product with the hierarchy of effects model.
2. Create an advertisement for this product using the means-ends approach.
3. Create an advertisement for this product using visual and verbal elements.
4. What type of ad agency would be best suited to promote this product, one that specializes in traditional media or one with expertise in digital approaches? Explain your answer.
A generation ago, “Got Milk” ads were deemed highly successful on a number of fronts. Currently a new wave using the old theme has launched.
The original ads were based on “deprivation research” in which subjects were asked to go without milk for one week and report what happened. This led to campaigns focusing on how milk fits into daily living. Watch the CNN story and see how the thinking has changed.
Resources:
CNN Story
First Got Milk Commercial
1. What is the target market for the new Got Milk ads?
2. How is the new Got Milk campaign different from the original?
3. If you were in charge of creating a new campaign for milk, choose a target market and a method for reaching that market. Would you use the Got Milk format or some other? Which media would you choose?
Social upheaval in the United States and around the world revolving around issues of race has impacted many aspects of culture. Business and marketing communications are no exceptions.
Resources:
Marketing and marketing communications programs have experienced considerable change. Advertisers have moved away from traditional media and shifted funds to digital and alternative channels. Messages have been altered to account for emerging social trends.
Resources:
retail sales decline BEFORE coronavirus
Discussion Questions
 | Dr. Donald Baack on Sad News To Report |
 | Laurie George Busutt… on Sad News To Report |
 | Timotheus Lee on Branding (Chapter 2) |
| Dr. Donald Baack on Branding (Chapter 2) |
| Timotheus Lee on Branding (Chapter 2) |
Clow/Baack 