• An ingenious 12 year old girl has created a car seat designed to prevent deaths in children who are left in hot cars. Resources: Good Morning [...]

  Beat The Heat Car Seat (Chapter 5)

  August 18, 2020
• An argument can be made that the newest trend in marketing undergarments is a focus on comfort over stylish sexiness. Resources: Duluth Trading [...]

  Undergarments and Advertising Theory (Chapter 5)

  January 30, 2019
• Online trading of stocks by individual investors required the E-Trade company to first capture the attention of individuals and then build [...]

  E-Trade (Chapter 5)

  October 1, 2018
• Mcgarrybowen used optical illusion in a 60-second European TV spot for Honda CR-V. This video as well as two others that utilize optical [...]

  Optical Illusion (Chapter 6)

  May 29, 2014