An ingenious 12 year old girl has created a car seat designed to prevent deaths in children who are left in hot cars.

Resources:

Good Morning America Story

YouTube video

1.  Create an advertisement for this product with the hierarchy of effects model.

2.  Create an advertisement for this product using the means-ends approach.

3.  Create an advertisement for this product using visual and verbal elements.

4.   What type of ad agency would be best suited to promote this product, one that specializes in traditional media or one with expertise in digital approaches? Explain your answer.

 

About Dr. Donald Baack

Co-author of textbook.

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