Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: July 2020

  • Social upheaval in the United States and around the world revolving around issues of race has impacted many aspects of culture. Business and [...]

    Brand and Product Name Changes (Chapter 2)

    July 7, 2020
  • Marketing and marketing communications programs have experienced considerable change. Advertisers have moved away from traditional media and [...]

    Changing World of Marketing Communication (Chapter 1)

    July 1, 2020
  • In mid-2020 several major corporations including Unilever withdrew from advertising on Facebook due to some of the content displayed on the site. [...]

    Facebook advertising pause (Chapter 9, 8, and 1)

    July 1, 2020
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