In mid-2020 several major corporations including Unilever withdrew from advertising on Facebook due to some of the content displayed on the site.

Resources:

 

Massive firms pull ads from Facebook over ‘hateful’ and ‘racist’ content

 

Questions for students:

  1.  Do you agree with the companies that have chosen to “pause” on Facebook advertising?
  2.  What should Facebook’s leadership do in response to these actions from advertisers?
  3.  As a company seeking to reach Facebook’s audience, where would you turn to advertise if not of Facebook?
  4.  What are the ethical arguments involved in allowing all forms of speech versus taking down offensive posts?

 

About Dr. Donald Baack

Co-author of textbook.

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