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To visitors of the blog. Dr. Kenneth E. Clow passed away on November 22 at his home in Monroe, Louisiana. He will be missed by all. I have taken [...]
Sad News To Report
November 26, 2018 -
Methods for providing free samples to consumers continue to evolve. Beyond store visit approaches, many companies now provide samples via the [...]
Digital Product Sampling (Chapter 12)
November 3, 2018
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 