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As digital and social media marketing continue to grow, the number of ads and messages being ignored is growing even faster. This article by [...]
Making Digital Relevant (Chapter 8)
April 20, 2015 -
This article highlights three ways brands can use corporate social responsibility (CSR) to create better advertising. I have also included two [...]
3 Ways Brands can use CSR (Chapter 13)
April 9, 2015
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 