This article highlights three ways brands can use corporate social responsibility (CSR) to create better advertising. I have also included two YouTube videos and a blog from Patagonia that can be used with the article.

Resources:

Discussion Questions:

  1. What are the three ways brands can use CSR to create better advertising? Do you agree or disagree with these three methods of using CSR? Why?
  2. What is your impression of the Patagonia blog?
  3. What is your impression of the Scarecrow video by Chipotle? Do you think this video will boost sales for Chipotle? Why or why not?
  4. What is your impression of the Dove Real Beauty video?
  5. Do you think society places too much emphasis on physical appearance? Why or why not?
  6. After viewing the videos, examining the blog, and reading the article, how important is CSR to brands? Explain.
  7. Is your purchase behavior influenced by a brand’s CSR effort? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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