• The Gap has struggled recently and in an attempt to reverse slumping sales has launched a new campaign. Gap’s new campaign is described in [...]

  Gap’s New Campaign (Chapter 5)

  July 30, 2015
• This guerrilla marketing campaign by McDonald’s I thought was unique. Individuals in Amsterdam were actually hoping it would get hotter. [...]

  McDonald’s Creates Heat Sensation (Chapter 10)

  July 28, 2015
• Subway was quick to distance itself from Jared Fogle after the FBI raided his home, investigating possible child-porn issues. A recent BrandIndex [...]

  Subway and Jared Scandal (Chapter 13)

  July 16, 2015
• I found this article and ads by Apple intriguing. Apple created two new ads patting itself on the back with the tagline “If it’s not [...]

  Apple Praises Itself (Chapter 5)

  July 14, 2015