Subway was quick to distance itself from Jared Fogle after the FBI raided his home, investigating possible child-porn issues. A recent BrandIndex survey ranked Subway 6th. Will the Jared scandal impact Subway’s popularity?
Discussion Questions:
- What impact do you think the Jared scandal will have on Subway?
- Does having multiple spokespersons protect brands from scandals like this? Why or why not?
- How important is it for Subway (or any brand) to react quickly when something like this occurs?
- Which damage control strategy discussed in the textbook did Subway use? Justify your answer.
