Subway was quick to distance itself from Jared Fogle after the FBI raided his home, investigating possible child-porn issues. A recent BrandIndex survey ranked Subway 6th. Will the Jared scandal impact Subway’s popularity?

Adweek Article

Discussion Questions:

  1. What impact do you think the Jared scandal will have on Subway?
  2. Does having multiple spokespersons protect brands from scandals like this? Why or why not?
  3. How important is it for Subway (or any brand) to react quickly when something like this occurs?
  4. Which damage control strategy discussed in the textbook did Subway use? Justify your answer.

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s