• In a world filled with visual images, we often forget about the importance of words. This article is excellent for showing how the copy and words [...]

  Importance of Words for Interaction (Chapter 8)

  March 30, 2015
• Humor is one of the most used and most effective advertising appeals. See what you think of this ad for United Healthcare. Discussion Questions: [...]

  Humor Appeal (Chapter 6)

  March 23, 2015
• I found this article intriguing. We live in a visual society and most advertising uses visuals to attract attention and to hold interest. This [...]

  Designing Without Images? Can You? (Chapter 6)

  March 18, 2015
• Chrysler recently launched a new campaign promoting its vehicles as “America’s Import.” Chrysler 200 – Japanese Quality [...]

  America’s Import (Chapter 4)

  March 16, 2015

• The future in advertising is the merging of the offline advertising world with the online world. L’Oreal will be taking this step in the [...]

  L’Oreal Merges Offline and Online (Chapters 8 & 11)

  March 13, 2015
• These two articles provide good information to support the chapter on Digital Marketing. Role of Web Design in Conversion Rate Optimization [...]

  Web Design and Ad Engagement (Chapter 8)

  March 12, 2015
• Zehnder Communications, a full-service advertising agency in Louisiana, posted on its blog an article by Jennifer Edelman entitled “5 [...]

  Pinterest (Chapter 9)

  March 9, 2015
• If you need an example to illustrate the work of the National Advertising Division (NAD), here is an excellent example. At the prompting of [...]

  T-Mobile/Sprint NAD (Chapter 14)

  March 6, 2015

• This article in the Harvard Business Review sparked my interest about social media, especially as brands shift more dollars to social media [...]

  Is Social Media all Talk (Chapter 9)

  March 4, 2015