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The past few years have witnessed an explosion of companies delivering products in two new ways: (1) home delivery via the company or a delivery [...]
October 28, 2019
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One of the fasted growing trends in marketing communications is the utilization of experiential marketing — also known as engagement [...]
October 23, 2019
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Monitoring social media activity has become an increasingly important component of an integrated marketing communications program. Information [...]
October 14, 2019
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The growth of consumer-to-consumer sales during the past few years has been noticeable and represents an important new trend in marketing [...]
October 9, 2019