• The past few years have witnessed an explosion of companies delivering products in two new ways: (1) home delivery via the company or a delivery [...]

  Home Delivery – Store Pickup and Database Marketing (Chapter 11)

  October 28, 2019
• One of the fasted growing trends in marketing communications is the utilization of experiential marketing — also known as engagement [...]

  Experiential Marketing (Chapter 10)

  October 23, 2019
• Monitoring social media activity has become an increasingly important component of an integrated marketing communications program. Information [...]

  Monitoring Social Chatter (Chapter 9)

  October 14, 2019
• The growth of consumer-to-consumer sales during the past few years has been noticeable and represents an important new trend in marketing [...]

  Consumer-to-Consumer (C2C) Marketing (Chapter 8)

  October 9, 2019