The past few years have witnessed an explosion of companies delivering products in two new ways: (1) home delivery via the company or a delivery service and (2) in- or near-store pickup. Examples include Walmart, Target, Panera, Taco Bell, and many others.
Resources:
Discussion Questions:
- Explain how these features can assist in data collection.
- How might the data collected from these services enhance customer loyalty?
- How might home delivery options differ from pickup services in terms of data collection and the information gained?
- How does the Panera Bread Commercial differ from the others in its message to consumers? Is it more or less effective? Explain your answer
Clow/Baack 