The past few years have witnessed an explosion of companies delivering products in two new ways: (1) home delivery via the company or a delivery service and (2) in- or near-store pickup. Examples include Walmart, Target, Panera, Taco Bell, and many others.

Resources:

Discussion Questions:

  1. Explain how these features can assist in data collection.
  2. How might the data collected from these services enhance customer loyalty?
  3. How might home delivery options differ from pickup services in terms of data collection and the information gained?
  4. How does the Panera Bread Commercial differ from the others in its message to consumers? Is it more or less effective? Explain your answer

About Dr. Donald Baack

Co-author of textbook.

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