• Evaluating the effectiveness of social media advertising presents new and differing challenges to marketing professionals. Resources: Neil Patel [...]

  Evaluating Social Media Advertising (Chapter 15)

  November 26, 2019
• Chick-fil-A restaurants enjoy a great deal of popularity among customers across the United States and increasingly around the world. The company [...]

  Chick-fil-A (Chapter 14)

  November 19, 2019
• Sales promotions remain an important component of an integrated marketing communications program. Resources: Amazon Christmas Commercial Working [...]

  Amazon Criticism and Image (Chapter 13)

  November 16, 2019
• Sales promotions remain an important component of an integrated marketing communications program. Resources: Salesforce Tips IKEA Online Sales [...]

  Keys to Successful Sales Promotions Programs (Chapter 12)

  November 5, 2019