Chick-fil-A restaurants enjoy a great deal of popularity among customers across the United States and increasingly around the world. The company has exhibited some unique policies which have garnered favorable reactions. Recently, however, some controversies have arisen.

Resources:

Discussion Questions:

  1. Does the 2019 commercial have an effect on how you view the company? Explain your answer.
  2. Read the Business Insider Article. Does the “Closed Sunday” policy have ethical as well as business implications? Explain how.
  3. View the Atlanta Constitution Story, the New York Times Article, and the ABC News story. Explain how you view the company’s CEO’s stance on same sex marriage as an ethical and a legal issue.
  4. What role should religious values play in the conduct of business?
  5. How should a company respond through marketing communications programs when ethical and moral controversies arise?

About Dr. Donald Baack

Co-author of textbook.

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