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A generation ago, “Got Milk” ads were deemed highly successful on a number of fronts. Currently a new wave using the old theme has [...]
August 5, 2020
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Marketing and marketing communications programs have experienced considerable change. Advertisers have moved away from traditional media and [...]
July 1, 2020
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In mid-2020 several major corporations including Unilever withdrew from advertising on Facebook due to some of the content displayed on the site. [...]
July 1, 2020
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One of the most common New Year’s resolutions is to lose weight. Resources: WW Weight Watchers website NOOM Commercial South Beach Diet [...]
January 7, 2020
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The field of marketing communications continues to experience rapid growth and major transitions. Consider these job titles: Digital advertising [...]
August 6, 2019
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As Baby Boomers continue to grow older and retire, new generations including Gen X and Millennials become more prominent workplace and consumer [...]
August 6, 2019
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Alternative media outlets create new transmission devices and methods for transmitting integrated marketing communications messages. Resources: [...]
August 13, 2018
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Facebook has come under increasing criticism. In the summer of 2018, the company stock value plunged dramatically at one point. Resources: [...]
August 13, 2018
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Generation Z has been defines as individuals 16-19. This study by Kantar Millward Brown found that Gen Z, overall, is more negative towards [...]
January 11, 2017
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This article in Entrepreneur could be used to launch your class. Not only can you discuss these creative campaigns, but you can discuss what [...]
January 6, 2016
Clow/Baack 