Facebook has come under increasing criticism. In the summer of 2018, the company stock value plunged dramatically at one point.

Resources:

 

Discussion Questions:

  1. Watch the videos and review the news articles. What are the essential criticisms of Facebook?
  2. Do you believe these criticisms are warranted?
  3. As a marketing professional, what are the implications of a decline in use of Facebook?
  4. In terms of market segments, which group of individuals would be most affected by the criticisms of Facebook? Which would be the least affected? What are the marketing communications implications in terms of how Facebook should respond?
  5. In terms of the communications model, what do these articles say about the transmission device and noise or barriers to communication?

About Dr. Donald Baack

Co-author of textbook.

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