• According to this Advertising Age article “Diet has become a forbidden four-letter word in the food industry, and Nestle’s Lean [...]

  Lean Cuisine Moves Away from Diet Marketing (Chapter 2)

  June 26, 2015
• This article “How to Allocate Your Time Managing Social Media” was excellent. The article can help students understand the challenge [...]

  Managing Social Media (Chapter 9)

  June 22, 2015
• This Ad Age article and television advertisement caught my attention. The campaign was launched in Canada. It encourages individuals to sign the [...]

  Don’t Diet Campaign by Cheerios (Chapter 13)

  June 19, 2015
• Watch this advertisement for Kia, then answer the following questions about the ad and the communication process discussed in Chapter 1. Decoding [...]

  Kia Ad (Chapter 1)

  June 2, 2015