Watch this advertisement for Kia, then answer the following questions about the ad and the communication process discussed in Chapter 1.
- Decoding is the process of watching and internalizing a marketing message (this Kia ad). What message do you think is conveyed by the ad?
- Do the hamsters increase or decrease the impact of the message? Explain why.
- Noise is anything that distorts or disrupts a message. Did you find any clutter in this ad? If so, explain what it is.
- Overall, how effective do you believe this ad is in communicating to consumers? Explain why.
Clow/Baack 