This Ad Age article and television advertisement caught my attention. The campaign was launched in Canada. It encourages individuals to sign the petition.

Discussion Questions:

  1. After reading the article and viewing the Canadian ad, what are your thoughts?
  2. Would you sign the petition? Why or why not?
  3. Does this campaign create a stronger, positive image for Cheerios and General Mills? Why or why not?
  4. Do you think this campaign should be used in the United States? Why or why not?
  5. Is Cheerios truly interested in the damage dieting may cause teen girls, or is it a disguise to sell more Cheerios? Justify your opinion.

About Dr. Ken Clow

Co-author of textbook.

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