• Negative publicity can quickly damage a brand in the eyes of consumers, investors, and even the government. Resources: Tesla Stock Value SEC [...]

  Tesla (Chapter 2)

  August 29, 2018
• The Nice brand appears in Walgreen’s stores throughout the United States. Recently, the Kind brand began seeking to create differentiation [...]

  Nice Versus Kind (Chapter 2)

  August 23, 2018
• Alternative media outlets create new transmission devices and methods for transmitting integrated marketing communications messages. Resources: [...]

  Gas Station Advertising (Chapter 1, Chapter 10)

  August 13, 2018
• Facebook has come under increasing criticism. In the summer of 2018, the company stock value plunged dramatically at one point. Resources: [...]

  Facebook (Chapter 1, Chapter 9)

  August 13, 2018