Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: August 2018

  • Negative publicity can quickly damage a brand in the eyes of consumers, investors, and even the government. Resources: Tesla Stock Value SEC [...]

    Tesla (Chapter 2)

    August 29, 2018
  • The Nice brand appears in Walgreen’s stores throughout the United States. Recently, the Kind brand began seeking to create differentiation [...]

    Nice Versus Kind (Chapter 2)

    August 23, 2018
  • Alternative media outlets create new transmission devices and methods for transmitting integrated marketing communications messages. Resources: [...]

    Gas Station Advertising (Chapter 1, Chapter 10)

    August 13, 2018
  • Facebook has come under increasing criticism. In the summer of 2018, the company stock value plunged dramatically at one point. Resources: [...]

    Facebook (Chapter 1, Chapter 9)

    August 13, 2018
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