The Nice brand appears in Walgreen’s stores throughout the United States. Recently, the Kind brand began seeking to create differentiation and a stronger brand identity.
- Watch the first video. What type of brand strategy is being suggested.
- View the Walgreen’s website for the Nice brand. Does the material overlap in any way with the Kind brand? If so how? If not, why not?
- Watch the third video. Does this approach work in attempting the strengthen the Kind brand? Why or Why not?
- Watch the fourth video. Does this commercial strengthen the Kind brand in relation to the Nice brand? Why or why not?