Negative publicity can quickly damage a brand in the eyes of consumers, investors, and even the government.
Resources:
Discussion Questions:
- Watch these videos. What has been the impact of this news on the Telsa brand?
- Do you think consumers will react to this negative publicity with less confidence in the brand? If so how? If not, why not?
- As a marketing professional, how would you attempt to rebuild and strengthen the Tesla brand going forward? Defend your answer.
- Describe how negative publicity and news can quickly damage a brand and explain why rebuilding it can take a long time.
Clow/Baack 