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Social upheaval in the United States and around the world revolving around issues of race has impacted many aspects of culture. Business and [...]
July 7, 2020
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The coronavirus outbreak has led to challenges to individuals, the government, and businesses of all sizes. Media usage has changed as [...]
March 30, 2020
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For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages. Resources: Snickers [...]
March 8, 2020
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A recent CNN story highlights interesting features about logos. Resources. CNN Story Do you think logo development is more or less important in [...]
February 26, 2020
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Ethical issues remain an important area of discussion for marketing and advertising students. The challenges include ethical messaging as well [...]
February 3, 2020
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When the 9th edition of Integrated Advertising, Promotion, and Marketing Communications becomes available, a new feature will be added: Your [...]
January 16, 2020
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During the Christmas season, a Peloton ad substantial generated a great deal of controversy. Resources: CBS analysis Ryan Reynolds Response [...]
December 8, 2019
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Michelin maintains a strong brand presence in the U.S. domestic market as well as in other countries. Numerous activities have helped develop [...]
August 17, 2019
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Changing a company logo involves quality research, careful planning, and large expenditures. Recently, Virgin Atlantic airlines developed and [...]
May 9, 2019
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The first Cinnabon bakery opening in Seattle, Washington in 1985. Since that time, the company has enjoyed strong growth in freestanding [...]
January 13, 2019
Clow/Baack 