For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages.
- Evaluate the traditional advertisements in 2010 and 2020. Do they achieve the intended goal of updating the product’s image? Why or why not?
- Does the “behind the scenes” spot enhance the effort to update the Snickers brand image? If so, how?
- Locate additional Snickers commercials using this humor tactic. Is the approach wearing thin, or does it still have the desired impact? Defend your answer.
- Find additional examples of traditional media ads being effectively supplemented through digital and alternative channels. Share them with the class.