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The past few years have witnessed an explosion of companies delivering products in two new ways: (1) home delivery via the company or a delivery [...]
October 28, 2019
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The world of data analytics has evolved dramatically in the past decade, in areas as diverse as sports, politics, and business. Effective IMC [...]
October 24, 2018
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The future in advertising is the merging of the offline advertising world with the online world. L’Oreal will be taking this step in the [...]
March 13, 2015
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This article in MediaPost discusses the differences between men and women in how they define loyalty programs. Discussion Questions: How many [...]
August 29, 2014
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For business-to-business products, personal selling is an important component of the integrated marketing campaign. For this exercise, assume you [...]
May 12, 2014
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For this exercise, assume you are the marketing manager for a chain of 8 clothing boutiques that targets 18-30 year old females with current [...]
May 12, 2014
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Database marketing has become an important component of many integrated marketing campaigns. For this exercise, assume you are the marketing [...]
May 12, 2014
Clow/Baack 