Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: March 2017

  • What happens when you spokesperson switches brands? Paul Marcarelli was the face of Verizon, asking the question “Can you hear me [...]

    Switching Brands (Chapter 6)

    March 30, 2017
  • State Farm has modified its marketing strategy using the tagline “when things go perfectly right.” The idea is that State Farm is [...]

    State Farm (Chapter 13)

    March 21, 2017
  • Blue Apron has launched an aggressive integrated marketing campaign with digital media being the central component. This article and podcast [...]

    Blue Apron (Chapter 8)

    March 13, 2017
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