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What happens when you spokesperson switches brands? Paul Marcarelli was the face of Verizon, asking the question “Can you hear me [...]
Switching Brands (Chapter 6)
March 30, 2017 -
State Farm has modified its marketing strategy using the tagline “when things go perfectly right.” The idea is that State Farm is [...]
State Farm (Chapter 13)
March 21, 2017 -
Blue Apron has launched an aggressive integrated marketing campaign with digital media being the central component. This article and podcast [...]
Blue Apron (Chapter 8)
March 13, 2017
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
