Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: May 2014

  • Gillette has launched a new ad campaign targeted toward men. This television ad presents the idea of male grooming. The Gillette ad would be good [...]

    Gillette – Male Grooming (Chapter 3)

    May 29, 2014
  • I like to use YouTube videos to enhance the learning experience in the classroom. While most videos I use are educational, I will also utilize [...]

    YouTube Videos (Chapter 7)

    May 29, 2014
  • Each year the Super Bowl produces ads that in some way speak to the vast audience watching the game. One ad that was not at the top, but that [...]

    Image of a Farmer TV Ad (Chapter 7)

    May 29, 2014
  • One method advertisers use to monitor television viewing is Nielsen ratings. Here are some videos you can use to explain Nielsen ratings. Nielsen [...]

    Nielsen Ratings (Chapter 7)

    May 29, 2014
  • Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to [...]

    Budwieser Ads (Chapter 6)

    May 29, 2014
  • I have not been able to stop thinking about an article I just read in the New York Times that discusses the influence of social media on ad [...]

    Designing Ads – Impact of Social Media (Chapter 6)

    May 29, 2014
  • Hot Pockets launched its biggest campaign in 30 years with this video featuring Kate Upton and Snoop Dogg, along with other cameo appearances [...]

    Hot Pockets New Ad Campaign (Chapter 6)

    May 29, 2014
  • Mcgarrybowen used optical illusion in a 60-second European TV spot for Honda CR-V. This video as well as two others that utilize optical [...]

    Optical Illusion (Chapter 6)

    May 29, 2014
  • Here are two advertisements that used stronger fear appeals than have been seen in the past. After watching the two ads, answer the questions [...]

    Fear Appeal (Chapter 6)

    May 29, 2014
  • Twenty years ago the Got Milk campaign began. It is one of the campaigns and taglines that has lasted over time and was even featured in the [...]

    20 Years of Got Milk (Chapter 6)

    May 29, 2014

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