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Gillette has launched a new ad campaign targeted toward men. This television ad presents the idea of male grooming. The Gillette ad would be good [...]
May 29, 2014
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I like to use YouTube videos to enhance the learning experience in the classroom. While most videos I use are educational, I will also utilize [...]
May 29, 2014
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Each year the Super Bowl produces ads that in some way speak to the vast audience watching the game. One ad that was not at the top, but that [...]
May 29, 2014
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One method advertisers use to monitor television viewing is Nielsen ratings. Here are some videos you can use to explain Nielsen ratings. Nielsen [...]
May 29, 2014
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Budweiser had two great Super Bowl ads. Puppy Love was ranked number for the 2014 Super Bowl by Ad Age. Both ads can provide a backdrop to [...]
May 29, 2014
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I have not been able to stop thinking about an article I just read in the New York Times that discusses the influence of social media on ad [...]
May 29, 2014
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Hot Pockets launched its biggest campaign in 30 years with this video featuring Kate Upton and Snoop Dogg, along with other cameo appearances [...]
May 29, 2014
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Mcgarrybowen used optical illusion in a 60-second European TV spot for Honda CR-V. This video as well as two others that utilize optical [...]
May 29, 2014
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Here are two advertisements that used stronger fear appeals than have been seen in the past. After watching the two ads, answer the questions [...]
May 29, 2014
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Twenty years ago the Got Milk campaign began. It is one of the campaigns and taglines that has lasted over time and was even featured in the [...]
May 29, 2014
Clow/Baack 