Gillette has launched a new ad campaign targeted toward men. This television ad presents the idea of male grooming. The Gillette ad would be good to launch a discussion of consumer behavior.
- In terms of the cognitive map, which type of linkage needs to be established? Justify your answer.
- Which consumer buyer trend does this video utilize? Justify your answer.
- Did the need for “male grooming products” already exist, or is Gillette creating a need in order to sell more razors? Explain.