• I had to post this article from Adweek. According to this study, the advertising industry accounts for 19 percent of the GDP in the United [...]

  Ad Industry Accounts for 19% of GDP (Chapter 1)

  November 23, 2015
• This short article “Why Integrated Marketing Works” was posted on the blog of Zehnder Communications and provides support for [...]

  Why Integrated Marketing Works (Chapter 1)

  November 23, 2015
• Ram has launched a new campaign in partnership with Farmers and Hunters Feeding the Hungry (FHFH). The campaign encourages hunters to donate [...]

  Ram Targets Hunters (Chapter 13)

  November 9, 2015
• In discussing positioning strategies, Lean Cuisine would be a good example of a brand striving to reposition itself in the marketplace. In just 4 [...]

  Lean Cuisine’s Reposition (Chapter 4)

  November 2, 2015