This short article “Why Integrated Marketing Works” was posted on the blog of Zehnder Communications and provides support for integrated marketing communications from an advertising agency’s perspective. We have a number of ads in our textbook produced by Zehnder Communications. You may want to explore their blog and website for additional materials you can use for your class.

About Dr. Ken Clow

Co-author of textbook.

One response »

  1. Pat Turner says:

    Thank you for doing these! I update my PPs every quarter, but you see things with a different perspective and I love to add your thoughts to these chapters.

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