This short article “Why Integrated Marketing Works” was posted on the blog of Zehnder Communications and provides support for integrated marketing communications from an advertising agency’s perspective. We have a number of ads in our textbook produced by Zehnder Communications. You may want to explore their blog and website for additional materials you can use for your class.
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Dr. Donald Baack on Sad News To Report Laurie George Busutt… on Sad News To Report Timotheus Lee on Branding (Chapter 2) Dr. Donald Baack on Branding (Chapter 2) Timotheus Lee on Branding (Chapter 2)
Clow/Baack 