This short article “Why Integrated Marketing Works” was posted on the blog of Zehnder Communications and provides support for integrated marketing communications from an advertising agency’s perspective. We have a number of ads in our textbook produced by Zehnder Communications. You may want to explore their blog and website for additional materials you can use for your class.

About Dr. Ken Clow

Co-author of textbook.

One response »

  1. Pat Turner says:

    Thank you for doing these! I update my PPs every quarter, but you see things with a different perspective and I love to add your thoughts to these chapters.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s