I had to post this article from Adweek. According to this study, the advertising industry accounts for 19 percent of the GDP in the United States. It would be a great way to introduce an advertising or IMC course. The infographic could easily be inserted into a PowerPoint presentation for the class.

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s