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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 26, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 24, 2015
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 20, 2015
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A valuable benefit of social media for brands is the opportunity to gain insights into consumer feelings and thoughts. But, listening can be an [...]
February 12, 2015
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When we think of technology, we usually think if the young. But, what about seniors, the elderly? How do they react to all of the new technology. [...]
February 9, 2015
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Budweiser created the top ad (according to most rating agencies) for both the 2015 and 2014 Super Bowls. The brand’s 2013 ad also received [...]
February 6, 2015
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This advertisement was produced in Australia to encourage individuals to quit smoking. It would be excellent to generate a discussion of the fear [...]
February 4, 2015
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This 2015 Super Bowl ad for Nissan is interesting and I think can spark a good discussion about ad design. Discussion Questions: What is your [...]
February 4, 2015
Clow/Baack 