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This Frank’s Red Hot commercial has over 19 million views on YouTube. The Commercial Evaluate the type of advertising appeal and intended [...]
September 21, 2020
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The coronavirus outbreak has led to challenges to individuals, the government, and businesses of all sizes. Media usage has changed as [...]
March 30, 2020
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For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages. Resources: Snickers [...]
March 8, 2020
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Over the past 5 years, a growing number of companies have begun to rely on 6 second commercials, also known as bumper ads. Resources: 20 top [...]
September 30, 2019
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Television advertising continues to be a mainstay for insurance advertising. The approaches vary widely, from serious, to humorous, to [...]
February 23, 2019
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The television landscape has evolved quickly and dramatically during the past decade. One new phenomenon, cord cutting, presents major [...]
October 10, 2018
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I found this article in Adweek about Millennials and TV viewing fascinating. The pdf report from VAB is even more interesting. Before reading [...]
November 1, 2017
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I thought this article in the New York Times was interesting. In this digital age, the article states that billboards “are far from [...]
September 7, 2016
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Marketers are debating the impact of Quicken Loan’s first Super Bowl ad. Although there was a strong backlash to the ad, Quicken Loans [...]
February 10, 2016
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Every year, companies question if advertising on the Super Bowl is worth the $4.5 million it cost in 2015. A brief article in Ad Age highlighted [...]
February 26, 2015
Clow/Baack 