Marketers are debating the impact of Quicken Loan’s first Super Bowl ad. Although there was a strong backlash to the ad, Quicken Loans feels it was a success because it drove consumers to its website.

Ad Article

Super Bowl 50 Quicken Loan Spot

Discussion Questions:

  1. What are your thoughts about the Super Bowl ad? Did you like? Why or why not?
  2. What are your thoughts about the negative comments on Twitter about the ad?
  3. Would you agree with the President of Quicken Loans that the Super Bowl ad was a success? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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