This Frank’s Red Hot commercial has over 19 million views on YouTube.

The Commercial

  1.  Evaluate the type of advertising appeal and intended audience.
  2.  In terms of advertising objectives, which is the most likely intended goal, and why?
  3.  What types of television programs are the most likely candidates for placement of the ad?

television news story

Notice that the primary line in the ad is not new, in fact, more than a decade old.

1.  Why did this current commercial seem to gain to much attention now?

2.  Explain the interaction between social media and traditional television as it applies to Frank’s Red Hot approach.

About Dr. Donald Baack

Co-author of textbook.

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