• Branding is a critical component of integrated marketing communications. Companies spend considerable time and money developing strong, powerful [...]

  Branding (Chapter 2)

  April 16, 2018
• Overstock.com is a successful online retailer that has developed a unique reputation through a carefully orchestrated branding campaign. [...]

  Overstock (Chapter 2)

  April 16, 2018
• The International House of Pancakes, or IHOP, is a well-known brand. Managing that brand for success required careful planning and marketing [...]

  IHOP (Chapter 2)

  April 15, 2018
• Panera Bread has become a well-known restaurant that provides quality food and service. Access the following resources then answer the questions [...]

  Hollister (Chapter 3)

  April 9, 2018

• Panera Bread has become a well-known restaurant that provides quality food and service. Access the following resources then answer the questions [...]

  Panera Bread (Chapter 3)

  April 9, 2018
• When considering toys for children, most people have specific toys for boys and others for girls. This article from Ad Age discusses [...]

  Gender Neutral Toys (Chapter 3)

  April 6, 2018