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Branding is a critical component of integrated marketing communications. Companies spend considerable time and money developing strong, powerful [...]
April 16, 2018
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Overstock.com is a successful online retailer that has developed a unique reputation through a carefully orchestrated branding campaign. [...]
April 16, 2018
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The International House of Pancakes, or IHOP, is a well-known brand. Managing that brand for success required careful planning and marketing [...]
April 15, 2018
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Panera Bread has become a well-known restaurant that provides quality food and service. Access the following resources then answer the questions [...]
April 9, 2018
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Panera Bread has become a well-known restaurant that provides quality food and service. Access the following resources then answer the questions [...]
April 9, 2018
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When considering toys for children, most people have specific toys for boys and others for girls. This article from Ad Age discusses [...]
April 6, 2018