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I found this article in Ad Age fascinating. A recent online study found that ads following a presidential political ad was less effective and [...]
October 25, 2016
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Steak ‘n Shake has launched a new advertising campaign. The campaign has two old friends talking about the good old days, 1934 [...]
October 24, 2016
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Bissell is a good brand to illustrate the concepts in Chapter 13. The company is an advocate for pets and the owners have established the Bissell [...]
October 11, 2016
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I learned a new marketing term today – duress purchase. Sears has launched a new campaign based on the idea that consumers wait until an [...]
October 5, 2016
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One of my students submitted this Post-It ad for an assignment. After watching it, I thought it would be a good video to show with Chapter 6. [...]
October 3, 2016