• I found this article in Ad Age fascinating. A recent online study found that ads following a presidential political ad was less effective and [...]

  Impact of Political Ads on Brands (Chapter 13)

  October 25, 2016
• Steak ‘n Shake has launched a new advertising campaign. The campaign has two old friends talking about the good old days, 1934 [...]

  Steak ‘n Shake Campaign (Chapter 5)

  October 24, 2016
• Bissell is a good brand to illustrate the concepts in Chapter 13. The company is an advocate for pets and the owners have established the Bissell [...]

  Bissell and Pets (Chapter 13)

  October 11, 2016
• I learned a new marketing term today – duress purchase. Sears has launched a new campaign based on the idea that consumers wait until an [...]

  Duress Purchase (Chapter 8)

  October 5, 2016

• One of my students submitted this Post-It ad for an assignment. After watching it, I thought it would be a good video to show with Chapter 6. [...]

  Post-It Ad (Chapter 6)

  October 3, 2016