One of my students submitted this Post-It ad for an assignment. After watching it, I thought it would be a good video to show with Chapter 6.

Discussion Questions:

  1. Do you like the ad? Why or why not?
  2. Which message strategy, appeal, and execution is used in the ad? Justify your choices.
  3. Which type of spokesperson is used in the ad?
  4. Do you think this is an effective ad for Post-It? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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