I though this article in The Atlantic was interesting. It discusses the move to using logos without words. The rationale is that consumers are jaded about advertising, so removing the words from the logo makes it look less like advertising.

Discussion Questions:

  1. What are your thoughts about companies moving to a wordless logo?
  2. Do you think wordless logos are more effective in brand recall? Why or why not?
  3. Do you think debranding through wordless logos is more effective in reaching consumers? Why or why not?

About Dr. Donald Baack

Co-author of textbook.

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