I though this article in The Atlantic was interesting. It discusses the move to using logos without words. The rationale is that consumers are jaded about advertising, so removing the words from the logo makes it look less like advertising.

Discussion Questions:

  1. What are your thoughts about companies moving to a wordless logo?
  2. Do you think wordless logos are more effective in brand recall? Why or why not?
  3. Do you think debranding through wordless logos is more effective in reaching consumers? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s