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Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: June 2014

  • Chapter 15 presents various methods companies use to measure advertising and marketing activity. This YouTube video shows how biometrics are used [...]

    Biometrics (Chapter 15)

    June 11, 2014
  • This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]

    Ad Targeting (Chapter 8)

    June 11, 2014
  • Here are some videos that would be useful for discussion or assignments for Chapter 14. Stealth Marketing (6:24) Is stealth marketing unethical? [...]

    Chapter 14 Videos

    June 11, 2014
  • An article from USA Today highlighted food and drink endorsements by top athletes. The study examined 513 brands endorsed by the top 100 [...]

    Criticism of Athlete Endorsements (Chapters 7, 14)

    June 11, 2014
  • Here is an excellent article about female stereotyping. The ad is for Pantene and was produced as a part of a campaign in the Philippines. [...]

    Female Stereotyping (Chapter 14)

    June 11, 2014
  • With university and colleges facing continuous budget cuts, many are looking to commercial companies for money through naming rights. A recent [...]

    Naming Rights at Universities (Chapter 13)

    June 5, 2014
  • Listed below are some YouTube videos that can be used for Chapter 13. Haagen-Dazs and Honey Bees – This is a video produced by Goodby and [...]

    Videos for Chapter 13

    June 5, 2014
  • I found this article and campaign interesting and believe it could be a good way to discuss the concepts of Chapter 13. The first year a teen [...]

    Toyota Teen Safety Campaign (Chapter 13)

    June 5, 2014
  • Here are links to some useful videos that can be used for Chapter 12. Five Effective Sales Promotions – this is a good video for showing [...]

    Videos for Chapter 12

    June 5, 2014
  • I received the link to this example of guerrilla marketing for KLM, Royal Dutch Airlines, from a colleague and had to post it. As you can see in [...]

    Guerrilla Marketing (Chapter 10)

    June 3, 2014

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