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Chapter 15 presents various methods companies use to measure advertising and marketing activity. This YouTube video shows how biometrics are used [...]
June 11, 2014
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This article about eBay opening its data for ad targeting is an excellent launch point to discuss the issues of behavioral targeting, [...]
June 11, 2014
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Here are some videos that would be useful for discussion or assignments for Chapter 14. Stealth Marketing (6:24) Is stealth marketing unethical? [...]
June 11, 2014
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An article from USA Today highlighted food and drink endorsements by top athletes. The study examined 513 brands endorsed by the top 100 [...]
June 11, 2014
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Here is an excellent article about female stereotyping. The ad is for Pantene and was produced as a part of a campaign in the Philippines. [...]
June 11, 2014
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With university and colleges facing continuous budget cuts, many are looking to commercial companies for money through naming rights. A recent [...]
June 5, 2014
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Listed below are some YouTube videos that can be used for Chapter 13. Haagen-Dazs and Honey Bees – This is a video produced by Goodby and [...]
June 5, 2014
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I found this article and campaign interesting and believe it could be a good way to discuss the concepts of Chapter 13. The first year a teen [...]
June 5, 2014
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Here are links to some useful videos that can be used for Chapter 12. Five Effective Sales Promotions – this is a good video for showing [...]
June 5, 2014
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I received the link to this example of guerrilla marketing for KLM, Royal Dutch Airlines, from a colleague and had to post it. As you can see in [...]
June 3, 2014
Clow/Baack 