With university and colleges facing continuous budget cuts, many are looking to commercial companies for money through naming rights. A recent article about Florida Atlantic University and naming rights to its football stadium sparked my interest. The company, GEO Group, is a for-profit prison group. After a number of  protests, Florida Atlantic withdrew the naming rights despite a $6 million gift from the company.

Discussion Questions:

  1. Typically, naming rights go to alumni or individuals who donate money to a university. What are your thoughts about naming rights for brands and companies?
  2. Should public universities seek money from commercial companies? What about private universities?
  3. Does it make a difference on the type of brand or company in terms of granting naming rights?
  4. While football stadiums are the most common form of naming rights, what about naming buildings, programs, and even rooms after a brand or company?

About Dr. Donald Baack

Co-author of textbook.

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