Monthly Archives: February 2020

A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]

Viral Social Media Ad Versus Network Television (Chapter 5, 9)
February 11, 2020
Marketing professionals carefully watch Super Bowl ads. They look for trends, successes, and failures. Resources: Tech Radar rating New York [...]

Super Bowl Advertising 2020 (All Chapters)
February 3, 2020
Ethical issues remain an important area of discussion for marketing and advertising students. The challenges include ethical messaging as well [...]

Ethics, Brand Management, and IMC Planning (Chapter 2, 4)
February 3, 2020