• A recent CNN story highlights interesting features about logos. Resources. CNN Story  Do you think logo development is more or less important in [...]

  Interesting Logos (Chapter 2, 8, 9)

  February 26, 2020
• A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]

  Viral Social Media Ad Versus Network Television (Chapter 5, 9)

  February 11, 2020
• Marketing professionals carefully watch Super Bowl ads.  They look for trends, successes, and failures. Resources: Tech Radar rating New York [...]

  Super Bowl Advertising 2020 (All Chapters)

  February 3, 2020
• Ethical issues remain an important area of discussion for marketing and advertising students.  The challenges include ethical messaging as well [...]

  Ethics, Brand Management, and IMC Planning (Chapter 2, 4)

  February 3, 2020