Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: February 2020

  • A recent CNN story highlights interesting features about logos. Resources. CNN Story  Do you think logo development is more or less important in [...]

    Interesting Logos (Chapter 2, 8, 9)

    February 26, 2020
  • A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]

    Viral Social Media Ad Versus Network Television (Chapter 5, 9)

    February 11, 2020
  • Marketing professionals carefully watch Super Bowl ads.  They look for trends, successes, and failures. Resources: Tech Radar rating New York [...]

    Super Bowl Advertising 2020 (All Chapters)

    February 3, 2020
  • Ethical issues remain an important area of discussion for marketing and advertising students.  The challenges include ethical messaging as well [...]

    Ethics, Brand Management, and IMC Planning (Chapter 2, 4)

    February 3, 2020
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