Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: August 2019

  • A strong trend in the world of marketing communications is the reliance on influencers to help build a brand’s following. Consider the [...]

    Influencer Marketing (Chapter 3)

    August 24, 2019
  • Recent reporting suggests that many women have evolved in their perspectives regarding undergarments. The result has been a shift in the [...]

    Lingerie and Buying Behaviors (Chapter 3)

    August 20, 2019
  • Among the multitude of ways in which new technologies have changed lifestyles, approaches to work and leisure, as well as shopping and spending [...]

    Convenience Marketing (all chapters)

    August 17, 2019
  • Michelin maintains a strong brand presence in the U.S. domestic market as well as in other countries.  Numerous activities have helped develop [...]

    Michelin Brand Strength (Chapter 2)

    August 17, 2019
  • The field of marketing communications continues to experience rapid growth and major transitions. Consider these job titles: Digital advertising [...]

    Integrated Marketing Communications Careers (Chapter 1, Chapter 5)

    August 6, 2019
  • As Baby Boomers continue to grow older and retire, new generations including Gen X and Millennials become more prominent workplace and consumer [...]

    Communication Patterns (Chapter 1)

    August 6, 2019
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