• A strong trend in the world of marketing communications is the reliance on influencers to help build a brand’s following. Consider the [...]

  Influencer Marketing (Chapter 3)

  August 24, 2019
• Recent reporting suggests that many women have evolved in their perspectives regarding undergarments. The result has been a shift in the [...]

  Lingerie and Buying Behaviors (Chapter 3)

  August 20, 2019
• Among the multitude of ways in which new technologies have changed lifestyles, approaches to work and leisure, as well as shopping and spending [...]

  Convenience Marketing (all chapters)

  August 17, 2019
• Michelin maintains a strong brand presence in the U.S. domestic market as well as in other countries.  Numerous activities have helped develop [...]

  Michelin Brand Strength (Chapter 2)

  August 17, 2019

• The field of marketing communications continues to experience rapid growth and major transitions. Consider these job titles: Digital advertising [...]

  Integrated Marketing Communications Careers (Chapter 1, Chapter 5)

  August 6, 2019
• As Baby Boomers continue to grow older and retire, new generations including Gen X and Millennials become more prominent workplace and consumer [...]

  Communication Patterns (Chapter 1)

  August 6, 2019